News Gallery: Difference between revisions
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|'''Inside big beef’s climate messaging machine: confuse, defend and downplay''' | |'''Inside big beef’s climate messaging machine: confuse, defend and downplay''' | ||
[[File:Meat CC chart.jpg|thumb|center|[https://www.theguardian.com/environment/2023/may/03/beef-industry-public-relations-messaging-machine by by Joe Fassler 5/03/23 The Guardian]]] | [[File:Meat CC chart.jpg|thumb|center|[https://www.theguardian.com/environment/2023/may/03/beef-industry-public-relations-messaging-machine by by Joe Fassler 5/03/23 The Guardian]]] | ||
The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success: that you shouldn’t be too worried about the growing attention around the environmental impacts of its production. | |||
In particular, it would like you not to be especially concerned about how meat consumption needs to be reduced if we are to avoid the most violently disruptive forms of planetary heating (even if all fossil fuel use ended tomorrow). | |||
It definitely does not want you to read scientific papers showing wealthy nations must reduce meat consumption to keep below the average global temperature rise of 2C, a threshold to stop systems collapse, mass extinctions, fatal heat waves, drought and famine, water shortages and flooded cities. | |||
|'''Meet Rutger Bregman: the writer who told the rich to stop dodging taxes''' | |'''Meet Rutger Bregman: the writer who told the rich to stop dodging taxes''' | ||
[[File:Rutger Breger.jpg|thumb|center|[https://www.vox.com/future-perfect/2019/1/30/18203911/davos-rutger-bregman-historian-taxes-philanthropy by By Dylan Matthews 1/30/2019 Vox]]] | [[File:Rutger Breger.jpg|thumb|center|[https://www.vox.com/future-perfect/2019/1/30/18203911/davos-rutger-bregman-historian-taxes-philanthropy by By Dylan Matthews 1/30/2019 Vox]]] | ||
